Category Terms & Standards

Digital and print design files Comparison Comparison between files for Digital or print uses: Comparison Digital Print Colors RGB colors CMYK, Pantone or special Colors Sizes Always in Pixel (px) Centimeter (cm) or millimeter (mm) International sizes Resolution 72 dpi…

Artworks needs Typography  Is a technique of arranging type to make written language legible, readable, and appealing when displayed. Calligraphy Is drawing letters than writing to start with.The term “calligraphy,” coined with words meaning “beauty” and “writing”,itself defines the artistic touch…

ATL, BTL and TTL Marketing Above the line (ATL): refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand…

INTERNATIONAL SIZES (C SERIES PAPER SIZES) Dimensions Of C Series Envelope Sizes: SIZE Width x Height (mm) Width x Height (in) DL 110 x 220 mm 41/3 x 82/3 in C1 648 x 917 mm 25.5 x 36.1 in C2…

INTERNATIONAL SIZES (A Series Paper Sizes) Dimensions Of A Series Paper Sizes: SIZE Width x Height (mm) Width x Height (in) A0 841 x 1189 mm 33.1 x 46.8 in A1 594 x 841 mm 23.4 x 33.1 in A2…

Books Binding Types

Margin, bleed and crop marks Margin: is the area between the main content of a page and the page edges. The margin helps to define where a line of text begins and ends. Bleed: is printing that goes beyond the…

PAGES, SPREADS AND SHEETS PAGE: The page is one side of a folded sheet of paper. SPREADS: A spread is two facing pages – one left-hand and one right-hand page side by side, Or on a single sheet of paper.…